Recently, lip product innovations have swept the beauty world, from Milk Makeup and Maed’s two-in-one and double-sided liners, to Kylie Cosmetics' matte lip kits, and Sarah Creal Beauty’s pH-activated liners. Elsewhere, the complexion category received attention from Fenty Beauty and Tower 28, both of which launched new foundations. Fragrance brands are continuing to move beyond the bottle, as Kayali introduced lip and bodycare infused with its signature scents. Including news from Sol de Janeiro, Marc Jacobs Beauty, and e.l.f. Cosmetics, here’s what caught our editorial team’s attention this week.

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